The Dynamics of Influencer Marketing : A Multidisciplinary Approach

YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What in...

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Detalles Bibliográficos

Autor principal:	José M. Álvarez-Monzoncillo
Formato:	Libro
Publicado:	Routledge 2023
Materias:	Communication in marketing Advertising > Planning Social media Marketing Influence (Psychology)
Acceso en línea:	Ver este registro en EBSCOhost