The Customization and Personalization for Library Portal.

Various definitions exist for the term customization and the term personalization in e-commerce. For our purposes, customization occurs when the user has the ability to change the user interface they are viewing using mechanisms that are already built into the system. One example is MyLibray, where...

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Publicado en:International Journal of the Book Vol. 5; no. 3; pp. 7 - 14
Autores principales: Movafaghi, Shahriar, Chan, Tom, Pournaghshband, Hassan, Collins, J. Stephanie
Formato: Artículo
Publicado: Common Ground Research Networks 2008
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Movafaghi, Shahriar
          Chan, Tom
          Pournaghshband, Hassan
          Collins, J. Stephanie
        affil:
          Southern New Hampshire University, NH, UNITED STATES
          Southern Polytechnic State University, GA, UNITED STATES
      su:
        Customization
        Custom computer software
        Web personalization
        Human-computer interaction
        User interfaces
        Libraries
      sug:
        subj:
          Customization
          Custom computer software
          Web personalization
          Human-computer interaction
          User interfaces
          Libraries
      keyword:
        Personalization
        Portal
      ab: Various definitions exist for the term customization and the term personalization in e-commerce. For our purposes, customization occurs when the user has the ability to change the user interface they are viewing using mechanisms that are already built into the system. One example is MyLibray, where the user can change the layout of many different pages. Personalization occurs when the system modifies the user interface pages on its own without direct input from the user. This can only occur when the system knows information about the user. The system can then personalize based on information it has obtained. One way the system obtains information is when it stores the user data that is entered while signing up for service and the user enters personal information such as birth date, address, favorite color, and favorite types of books. The system can then personalize based upon the information that was entered by the user. It can place products or other information that is close to the items the user has listed as "favorite" and can also do such things as send the user a happy birthday message. Another way the system can personalize is that it can grant user privileges based on other information the system already has regarding the user. For example, once logged into a library website, the system will know that particular user's account, and can personalize the site and grant the user different services based upon the privileges already granted to that user. A third way the system can personalize is based upon information that the system records about a user's habits. A library website can record searches and check outs, then the system will be able to make book or material recommendations based upon those searches. In addition, a library website can record pages visited as well as user habits to further personalize the experience. We will examine customization and personalization issues related to libraries as well as other issue related to portals such as single point of entry to portal, and authorization and authentication, particularly in a university setting.
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    language: English
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