Can Integrated Titles Improve the Viewing Experience?
Historically a dubbing country, Germany is not well-known for subtitled productions. But while dubbing is predominant in Germany, more and more German viewers prefer original and subtitled versions of their favourite shows and films. Conventional subtitling, however, can be seen as a strong intrusio...
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Language Science Press
2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3461090&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 3461090 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Can Integrated Titles Improve the Viewing Experience? aug: au: Fox, Wendy sertl: Translation and Multilingual Natural Language Processing isbn: 9783961100651 imageinfo: pubinfo: dt: @attributes: year: 2018 month: 01 day: 01 dtAvail: @attributes: year: 2023 month: 02 day: 10 vid: 00009 pub: Language Science Press pubContract: Language Science Press place: [N.p.] price: 0.01 limitsGroup: maxCheckoutDays: 1500 pda: N printPagesOffline: 100 printPagesOnline: 100 previewPages: 10000 prePubGroup: dewey: @attributes: class: 777.55 item: 777 .55 lc: @attributes: class: TR886.9 item: TR 886 .9 artinfo: ui: 3461090 1051775233 formats: fmt: @attributes: type: EB doid: NL$3461090$PDF caption: PDF download: Y tig: atl: Can Integrated Titles Improve the Viewing Experience? ptl: Can Integrated Titles Improve the Viewing Experience? aug: au: Fox, Wendy su: Closed captioning Television programs--Titling Motion pictures--Titling sug: subj: LANGUAGE ARTS & DISCIPLINES / Translating & Interpreting Closed captioning Television programs--Titling Motion pictures--Titling ab: Historically a dubbing country, Germany is not well-known for subtitled productions. But while dubbing is predominant in Germany, more and more German viewers prefer original and subtitled versions of their favourite shows and films. Conventional subtitling, however, can be seen as a strong intrusion into the original image that can not only disrupt but also destroy the director's intended shot composition and focus points. Long eye movements between focus points and subtitles decrease the viewer's information intake, and especially German audiences, who are often not used to subtitles, seem to prefer to wait for the next subtitle instead of looking back up again. Furthermore, not only the placement, but also the overall design of conventional subtitles can disturb the image composition – for instance titles with a weak contrast, inappropriate typeface or irritating colour system. So should it not, despite the translation process, be possible to preserve both image and sound as far as possible? Especially given today's numerous artistic and technical possibilities and the huge amount of work that goes into the visual aspects of a film, taking into account not only special effects, but also typefaces, opening credits and text-image compositions. A further development of existing subtitling guidelines would not only express respect towards the original film version but also the translator's work. The presented study shows how integrated titles can increase information intake while maintaining the intended image composition and focus points as well as the aesthetics of the shot compositions. During a three-stage experiment, the specifically for this purpose created integrated titles in the documentary “Joining the Dots” by director Pablo Romero-Fresco were analysed with the help of eye movement data from more than 45 participants. Titles were placed based on the gaze behaviour of English native speakers and then rated by German viewers dependant on a German translation. The results show that a reduction of the distance between intended focus points and titles allow the viewers more time to explore the image and connect the titles to the plot. The integrated titles were rated as more aesthetically pleasing and reading durations were shorter than with conventional subtitles. Based on the analysis of graphic design and filmmaking rules as well as conventional subtitling standards, a first workflow and set of placement strategies for integrated titles were created in order to allow a more respectful handling of film material as well as the preservation of the original image composition and typographic film identity. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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