Get Caught Reading.

Highlights the Get Caught Reading campaign of the Association of American Publishers aimed at raising the visibility of reading as an important leisure activity. Increase in the sale of books after the launching of the campaign in May 1999; Special events to be held as part of the reading campaign.

Detalles Bibliográficos
Publicado en:Reading Today Vol. 18; no. 1; p. 13
Formato: Artículo
Publicado: International Literacy Association Aug/Sep2000
Materias:
Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:Highlights the Get Caught Reading campaign of the Association of American Publishers aimed at raising the visibility of reading as an important leisure activity. Increase in the sale of books after the launching of the campaign in May 1999; Special events to be held as part of the reading campaign.