Desperately Seeking Book Reviews: The Word of Mouth Marketing of South Korean Publishers and Booksellers.
Online word of mouth is becoming an increasingly important and popular source of information that consumers can trust and rely on when making their decision to read or purchase a specific book. This paper examines the significance of online book reviews and book blogs as a platform of word of mouth...
| Publicado en: | International Journal of the Book Vol. 5; no. 4; pp. 55 - 60 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Common Ground Research Networks
2008
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |