The Transformation of npr.

This article examines how National Public Radio (NPR) is transforming itself for the 21st century. As many media outlets are having difficulties incorporating new technology such as the internet into their traditional business strategies, NPR is embracing it. They are putting their journalists, such...

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Detalles Bibliográficos
Publicado en:American Journalism Review Vol. 30; no. 5; pp. 24 - 32
Autor principal: Dorroh, Jennifer
Formato: Artículo
Publicado: University of Maryland Oct/Nov2008
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      ab: This article examines how National Public Radio (NPR) is transforming itself for the 21st century. As many media outlets are having difficulties incorporating new technology such as the internet into their traditional business strategies, NPR is embracing it. They are putting their journalists, such as Lee R. Hill, through courses on multimedia journalism to facilitate using the internet as a way to enhance their reporting on the radio. Editorial Director Dick Meyer describes using podcasts, the web and mobile devices as a cultural shift.
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