Effects of the National Youth Anti-Drug Media Campaign on Youths.
Objectives. We examined the cognitive and behavioral effects of the National Youth Anti-Drug Media Campaign on youths aged 12.5 to 18 years and report core evaluation results. Methods. From September 1999 to June 2004, 3 nationally representative cohorts of US youths aged 9 to 18 years were surveyed...
| Publicado en: | American Journal of Public Health Vol. 98; no. 12; pp. 2229 - 2237 |
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| Autores principales: | , , , , |
| Formato: | Journal Article |
| Publicado: |
American Public Health Association
Dec2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=35563535&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 35563535 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 00900036 APH jtl: American Journal of Public Health issn: 00900036 maglogo: N pubinfo: dt: Dec2008 vid: 98 iid: 12 pid: 44 pub: American Public Health Association place: Washington, District of Columbia artinfo: ui: 35563535 105591210 35563535 10.2105/AJPH.2007.125849 35563535 ppf: 2229 ppct: 8 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Effects of the National Youth Anti-Drug Media Campaign on Youths. aug: au: Homik, Robert Jacobsohn, Lela Orwin, Robert Piesse, Andrea Kalton, Graham sug: ab: Objectives. We examined the cognitive and behavioral effects of the National Youth Anti-Drug Media Campaign on youths aged 12.5 to 18 years and report core evaluation results. Methods. From September 1999 to June 2004, 3 nationally representative cohorts of US youths aged 9 to 18 years were surveyed at home 4 times, Sample size ranged from 8117 in the first to 5126 in the fourth round (65% first-round response rate, with 86%-93% of still eligible youths interviewed subsequently). Main outcomes were self-reported lifetime, past-year, and past-30-day marijuana use and related cognitions. Results. Most analyses showed no effects from the campaign. At one round, however, more ad exposure predicted less intention to avoid marijuana use (γ= -0.07; 95% confidence interval [Cl]=-0.13, -0.01) and weaker antidrug social norms (γ=-0.05; 95% Cl=-0.08, -0.02) at the subsequent round. Exposure at round 3 predicted marijuana initiation at round 4 (γ = 0.11; 95% Cl=0.00, 0.22). Conclusions. Through June 2004, the campaign is unlikely to have had favorable effects on youths and may have had delayed unfavorable effects. The evaluation challenges the usefulness of the campaign. (Am J Public Health. 2008;98:2229-2236. doi:10.2105/AJPH.2007.125849) pubtype: Academic Journal doctype: Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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