Visual-Tactual Incongruities in Products as Sources of Surprise.

The perception of a product through vision creates expectations of what will be perceived through touch. However, the tactual information perceived may disconfirm the expectations formed, resulting in a surprise reaction. In two experiments, participants' reactions to products with visual-tactual in...

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Publicado en:Empirical Studies of the Arts Vol. 27; no. 1; pp. 61 - 88
Autores principales: Geke Ludden, Hendrik Schifferstein, Paul Hekkert
Formato: Artículo
Publicado: Sage Publications Inc. 2009
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Geke Ludden
          Hendrik Schifferstein
          Paul Hekkert
        affil: Delft University of Technology
      su:
        Incongruity in art
        Facial expression
        Pattern perception
        Product design
        Industrial design
        Form perception
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        subj:
          Incongruity in art
          Facial expression
          Pattern perception
          Product design
          Industrial design
          Form perception
      ab: The perception of a product through vision creates expectations of what will be perceived through touch. However, the tactual information perceived may disconfirm the expectations formed, resulting in a surprise reaction. In two experiments, participants' reactions to products with visual-tactual incongruities were studied. Participants were 100 students enrolled in the Industrial Design Engineering department at the authors' university. Our main aim was to investigate differences in reactions to two groups of products ("Visible Novelty" and "Hidden Novelty") that are hypothesized to evoke two different surprise reactions. A group of control products without visual-tactual incongruities was also tested. Furthermore, different measures of surprise, such as self-reports of the intensity of the surprise, observational measures of exploratory behavior, vocal expressions, and facial expressions were explored. Clear differences were found in participants' reactions toward products in the control group versus products with visual-tactual incongruities. Reactions toward products in the two groups of surprising products differed only slightly.
      pubtype: Academic Journal
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    language: English
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