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The article focuses on the rising popularity of cable television to provide sight-sound-data services to the public and private sectors in the U.S. The factors that contribute to the emergence of cable television are research and development, experimentation, rising costs of transportation due to th...

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Published in:America Magazine: The Jesuit Review of Faith & Culture Vol. 139; no. 18; pp. 402 - 405
Main Author: HURLEY, NEIL P.
Format: Article
Published: America Media 12/2/1978
Subjects:
Cable television
Television broadcasting
Subscription television
Television programmers & programming
Televised sports
Television broadcasting of films
Television viewers
United States
Online Access:View this record in EBSCOhost
Summary:The article focuses on the rising popularity of cable television to provide sight-sound-data services to the public and private sectors in the U.S. The factors that contribute to the emergence of cable television are research and development, experimentation, rising costs of transportation due to the energy crisis and complaints against commercial broadcasting. Cable television offers augmented programming such as sports, movies and performances. Television viewers are willing to pay for the high cost of cable television in return for various services.