Contemporary Issues in Strategic Marketing
There are a large number of factors which may cause markets to evolve. In a market ecosystem, a marketer's job is to create and sustain a business that is meant to be strong, agile, and sustainable enough to survive even in the fastest-changing environment. Thus successful strategy development is cr...
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| Formato: | Libro |
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Istanbul University Press
2020
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| Acceso en línea: | Ver este registro en EBSCOhost |