Cross-cultural Metaphor and the Online Environment: Projects-2006-2008, Berlin, Tokyo and the U.S.

The global economy exchanges goods, services, and information through technological and commercial networks that transcend national borders, while traditional ideas of cultural identity and language are challenged by global migration. Personal identity and cultural affiliation come to the foreground...

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Publicado en:International Journal of the Book Vol. 6; no. 2; pp. 51 - 61
Autor principal: Townsend, Scott
Formato: Artículo
Publicado: Common Ground Research Networks 2009
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        au: Townsend, Scott
        affil: North Carolina State University, USA
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        Translating & interpreting
        Identity (Philosophical concept)
        Visualization
        Language & languages
        Germany
        United States
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          Germany
          United States
          Translating & interpreting
          Identity (Philosophical concept)
          Visualization
          Language & languages
      keyword:
        Cross-cultural Design
        Identity Politics
        Immigration
        Interaction
        Translation
      ab: The global economy exchanges goods, services, and information through technological and commercial networks that transcend national borders, while traditional ideas of cultural identity and language are challenged by global migration. Personal identity and cultural affiliation come to the foreground in this new environment. Translation has new consequence, and the meaning of culturally specific representations embedded within it is key. This paper outlines ideas of "embodied translation." Embodied translation may be contrasted with technical or direct translation of one language to another by an emphasis on identity construction, the performative qualities of language, and the consequence of emotional identification and affect by the reader with the subject matter. In a larger sense, the use of story schemas may also augment a critical evaluation of the differences between histories and beliefs embedded in specific cultures. Case studies are cited that help illustrate the use of "embodied translation." These projects use the physical context of a gallery while combining audiences at a distance simultaneously online, presenting issues of immigration and identity construction, in the site specific environments of Tokyo, Prague, Berlin, the USA, and other cultural contexts. The projects are digitally interactive, allowing different audiences to respond to the content and have their answers shown in collective visualizations in real time.
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    language: English
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