Digital Fashion Communication : An (Inter)cultural Perspective

Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold...

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Detalles Bibliográficos
Autores principales: Alice Noris, Lorenzo Cantoni
Formato: Libro
Publicado: Brill 2022
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Alice Noris
          Lorenzo Cantoni
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        Digital media--Social aspects
        Fashion writing
        Fashion--Social aspects
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          SOCIAL SCIENCE / Popular Culture
          BUSINESS & ECONOMICS / International / General
          LANGUAGE ARTS & DISCIPLINES / Communication Studies
          POLITICAL SCIENCE / Globalization
          PSYCHOLOGY / Interpersonal Relations
          SOCIAL SCIENCE / Customs & Traditions
          SOCIAL SCIENCE / Cultural & Ethnic Studies / General
          SOCIAL SCIENCE / Sociology / General
          SOCIAL SCIENCE / Media Studies
          Digital media--Social aspects
          Fashion writing
          Fashion--Social aspects
      ab: Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
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