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The coming backlash in privacy.

Discusses privacy services that allow consumers to make purchases anonymously online. How Digital Convergence gave bar-code scanners called CueCat to Internet users in order to collect and market data on their preferences and activities; Effect of consumers' desire for privacy on web-based retailer...

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Publicado en:Economist Vol. 357; no. 8200; pp. 4 - 6
Formato: Artículo
Publicado: Economist Newspaper Limited 12/9/2000
Materias:
Internet users
Computer peripherals
Marketing research
Privacy
Iprivacy (Company)
Attitude (Psychology)
Acceso en línea:Ver este registro en EBSCOhost
Sumario:Discusses privacy services that allow consumers to make purchases anonymously online. How Digital Convergence gave bar-code scanners called CueCat to Internet users in order to collect and market data on their preferences and activities; Effect of consumers' desire for privacy on web-based retailers; Details of the iPrivacy of New York software that can shield a user's activities.