The Essential Role of Language in Survey Research
Language users, such as survey respondents and interviewers, must speak the same language literally and figuratively to interact with each other. As diversity grows in the United States and globally, interviewers and respondents may speak a different language or speak the same language differently t...
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| Formato: | Libro |
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RTI Press
2020
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3880524&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 3880524 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: The Essential Role of Language in Survey Research aug: au: Mandy Sha Tim Gabel sertl: RTI Press Publication isbn: 9781934831236 9781934831243 imageinfo: pubinfo: dt: @attributes: year: 2020 month: 01 day: 01 dtAvail: @attributes: year: 2025 month: 07 day: 30 pub: RTI Press pubContract: Research Triangle Institute, d/b/a RTI International place: [S.l.] price: 0.01 limitsGroup: maxCheckoutDays: 1500 pda: N printPagesOffline: 100 printPagesOnline: 100 previewPages: 10000 prePubGroup: lc: @attributes: class: P40.5.I57 item: P 40 .5 .I57 artinfo: ui: 3880524 1484186291 formats: fmt: @attributes: type: EB doid: NL$3880524$PDF caption: PDF download: Y tig: atl: The Essential Role of Language in Survey Research ptl: The Essential Role of Language in Survey Research aug: au: Mandy Sha Tim Gabel su: Intercultural communication--Case studies Multilingual communication--Case studies Sociolinguistics--Research Surveys--Methodology Social surveys--Methodology Cross-cultural studies--Methodology sug: subj: SOCIAL SCIENCE / Research Intercultural communication--Case studies Multilingual communication--Case studies Sociolinguistics--Research Surveys--Methodology Social surveys--Methodology Cross-cultural studies--Methodology ab: Language users, such as survey respondents and interviewers, must speak the same language literally and figuratively to interact with each other. As diversity grows in the United States and globally, interviewers and respondents may speak a different language or speak the same language differently that reflects their own cultural norms of communication. This book discusses the role of language in survey research when comparisons across groups, cultures, and countries are of interest. Language use in surveys is dynamic, including words, symbols (e.g., arrows), and even emojis. The entire survey life cycle is carried out through language. Researchers write or translate questions and instructions that will address research questions and then pretest them using various techniques, including qualitative inquiry that focuses on context beyond just “the numbers.” Human or virtual data collectors use persuasive messages to communicate with survey respondents and encourage their survey participation. Respondents must comprehend and interpret survey questions and instructions to provide a response. All of these survey processes and products contribute to data quality, and the role of language is essential. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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