Brands, Products, Labels and the COVID-19 Pandemic: Impact and Perspectives

The COVID-19 pandemic has had a wide-ranging impact on not only businesses and consumers, but also on brands, products, and labels. Several issues have been identified by practitioners and researchers, including supply chain disruptions and challenges, new ways of customer shopping, opportunities fo...

Descripción completa

Detalles Bibliográficos
Autor principal: Joseph Kaswengi
Formato: Libro
Publicado: Nova 2022
Materias:
Acceso en línea:Ver este registro en EBSCOhost