Data-Driven Innovation in the Creative Industries

The creative industries – the place where art, business, and technology meet in economic activity – have been hugely affected by the relatively recent digitalisation (and often monetisation) of work, home, relationships, and leisure. Such trends were accelerated by the global COVID-19 pandemic. This...

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Detalles Bibliográficos
Autores principales: Melissa Terras, Vikki Jones, Nicola Osborne, Chris Speed
Formato: Libro
Publicado: Routledge 2024
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Chris Speed
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        au:
          Melissa Terras
          Vikki Jones
          Nicola Osborne
          Chris Speed
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        Creative ability in business
        Internet marketing
        Cultural industries--Technological innovations
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          BUSINESS & ECONOMICS / Development / Business Development
          ART / Business Aspects
          COMPUTERS / Data Science / General
          Creative ability in business
          Internet marketing
          Cultural industries--Technological innovations
      ab: The creative industries – the place where art, business, and technology meet in economic activity – have been hugely affected by the relatively recent digitalisation (and often monetisation) of work, home, relationships, and leisure. Such trends were accelerated by the global COVID-19 pandemic. This edited collection examines how the creative industries can be supported to make best use of opportunities in digital technology and data-driven innovation.Since digital markets and platforms are now essential for revenue generation and audience engagement, there is a vital need for improved data and digital skills in the creative and cultural sectors. Taking a necessarily global perspective, this book explores the challenges and opportunities of data-driven approaches to creativity in different contexts across the arts, cultural, and heritage sectors. Chapters reach beyond the platforms and approaches provided by the technology sector to delve into the collaborative work that supports innovation around the interdisciplinary and cross-sectoral issues that emerge where data infrastructures and approaches meet creativity.A novel intervention that uniquely centres the role of data in the theory and practice of creative industries'innovation, this book is valuable reading for those researching and studying the creative economy as well for those who drive investment for the creative industries in a digitalised society.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 International license.
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