ON ENFORCING VIRAL TERMS.

The article discusses the issues whether and when viral terms should be directly enforceable against downstream users. It is mentioned that the technical infrastructure that the Internet provides is not adequate and it is important that viral terms be widely enforceable. Discussed also are peer prod...

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Publicado en:Harvard Law Review Vol. 122; no. 8; pp. 2184 - 2206
Formato: Artículo
Publicado: Harvard Law Review Association Jun2009
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: ON ENFORCING VIRAL TERMS.
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        Computer viruses
        Terms & phrases
        Computer software quality control
        Internet users
        Internet security
        Viral marketing
        Computer software developers
        Computer software industry
        Computer industry
        Computer software
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          Computer viruses
          Terms & phrases
          Computer software quality control
          Internet users
          Internet security
          Viral marketing
          Computer software developers
          Computer software industry
          Computer industry
          Computer software
      ab: The article discusses the issues whether and when viral terms should be directly enforceable against downstream users. It is mentioned that the technical infrastructure that the Internet provides is not adequate and it is important that viral terms be widely enforceable. Discussed also are peer production of software, viral marketing, academic peer review and commenting. Courts and commentators have applied two different justifications to the enforcement of viral terms. It is stated that notice strategies and registration of viral terms would be infeasible and ineffectual. In addition, it is inferred that the Internet has the capacity to create more changes in the business and if some viral terms are enforceable, viral business methods can develop fully.
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