| Sumario: | Throughout the past decade, the Chinese government's general policy towards "globalization" has been one of active engagement. Opening the country to global capital is seen by Chinese national leaders as a way to further China's market reform and economic development. This official view towards "globalization" has been articulated in the national leaders' rhetoric and communicated through the national media. Given the context, this article examines urban Chinese residents' attitudes towards globalization and the effects of national media consumption on such attitudes. We argue that media effects are likely to exist because of the existence of the conditions of monopoly and canalization. Analysis of a representative survey conducted in four major cities largely supports our arguments. The findings show that Chinese citizens generally believe in the benefits to China of engaging with globalization. Positive views are more strongly held among more educated people, people with stronger nationalistic sentiments, and heavy consumers of the national media. The implications of these findings, as well as the similarities and differences between China and other Asian countries, are discussed.
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