Digital Internationalisation of Firms : Strategies, Challenges and Legal Aspects

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and...

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Detalles Bibliográficos
Autores principales: Marzanna K. Witek-Hajduk, Magda Górska Grginović, Bartosz Targański
Formato: Libro
Publicado: Routledge 2025
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Acceso en línea:Ver este registro en EBSCOhost
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          Bartosz Targański
      sertl: Routledge Open Business and Economics
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        au:
          Marzanna K. Witek-Hajduk
          Magda Górska Grginović
          Bartosz Targański
      su:
        Industrial management--Law and legislation
        Electronic commerce
        International business enterprises--Technological innovations
        Small business--Technological innovation
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          BUSINESS & ECONOMICS / International / General
          BUSINESS & ECONOMICS / General
          BUSINESS & ECONOMICS / Business Law
          BUSINESS & ECONOMICS / Marketing / General
          BUSINESS & ECONOMICS / International / Marketing
          BUSINESS & ECONOMICS / E-Commerce / General
          LAW / Business & Financial
          LAW / Commercial / International Trade
          BUSINESS & ECONOMICS / Globalization
          Industrial management--Law and legislation
          Electronic commerce
          International business enterprises--Technological innovations
          Small business--Technological innovation
      ab: Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key challenges, including legal aspects of cross-border e-commerce (CBEC), making it a vital resource for those navigating the complexities of global digital markets. This book offers a multifaceted approach to digital internationalisation, covering theoretical perspectives, practical strategies, and empirical evidence. It provides valuable insights into e-consumer behavior, big data, and sustainability challenges. The inclusion of legal considerations, such as consumer rights, tax regulations, and intellectual property protection, distinguishes this work from other publications in the field.Readers will gain a holistic understanding of the digital internationalisation process, from strategy formulation to navigating legal hurdles, and the book is ideal for academics, researchers, and advanced students in international business, marketing, and law. It also serves as a valuable resource for business managers, advisors, and policymakers seeking to understand the intricacies of digital internationalisation and the legal frameworks that influence cross-border e-commerce.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.
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