POLES APART.
The author discusses why big-name publishers must reconsider their polarized approach to book screening which sets aside unpopular writers. Small publishers can easily approach less popular writers since they charge lower advances and royalties. Their books get more marketing support than what it wo...
| Publicado en: | Bookseller no. 5389; p. 18 |
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| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
7/3/2009
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The author discusses why big-name publishers must reconsider their polarized approach to book screening which sets aside unpopular writers. Small publishers can easily approach less popular writers since they charge lower advances and royalties. Their books get more marketing support than what it would have under big-name publishing houses which are only concerned with sales statistics. |
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