You are then, this is now: nostalgia, technology and consumer identity at CES 2007.

As the 40th anniversary of the Consumer Electronics Show, CES 2007 provides ample evidence of the contradictory impulses of nostalgic longing and technological advancement. As an application of the swarm methodology, this essay examines the use of nostalgia as a means of positioning new technologies...

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Publicado en:Social Identities Vol. 15; no. 4; pp. 537 - 556
Autor principal: Ruppel, Marc
Formato: Artículo
Publicado: Taylor & Francis Ltd Jul2009
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: You are then, this is now: nostalgia, technology and consumer identity at CES 2007.
      aug:
        au: Ruppel, Marc
        affil: Textual and Digital Studies, University of Maryland, College Park, USA
      su:
        Consumers
        Technology
        Household electronics industry
        Electronic industries
        Trade shows
        Nostalgia
      sug:
        subj:
          Consumers
          Technology
          Semiconductor and other electronic component manufacturing
          Other Electronic Component Manufacturing
          Appliance, television and other electronics stores
          Electronics Stores
          Convention and Trade Show Organizers
          Household electronics industry
          Electronic industries
          Trade shows
          Nostalgia
      keyword:
        cognitive psychology
        history of technology
        marketing
        media studies
        nostalgia
        technological innovation
        user analysis
        cognitive psychology
        history of technology
        marketing
        media studies
        nostalgia
        technological innovation
        user analysis
      ab: As the 40th anniversary of the Consumer Electronics Show, CES 2007 provides ample evidence of the contradictory impulses of nostalgic longing and technological advancement. As an application of the swarm methodology, this essay examines the use of nostalgia as a means of positioning new technologies as shown through CES 2007. Moreover, I look at the ways that both consumers of these technologies and the objects themselves are products of and subject to both public and private nostalgia. In the process, I discuss the possible cognitive basis for nostalgia, the evolutionary theory of technological advancement and the means through which consumer identities are formed and re-formed through their interactions with a technology's intermingling past, present and future.
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      src: R
    language: English
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