Teaching different research methods through the use of video analysis software for media students: A case study.

The aim of this research was to test Transana, a Computer-Assisted Qualitative Data Analysis Software (CAQDAS), for teaching different research methods. We used semiotics, ethnographic analysis, and visual sociology to evaluate a TV commercial with a class of media studies students. We developed a s...

Descripción completa

Detalles Bibliográficos
Publicado en:International Journal of Multiple Research Approaches Vol. 2; no. 1; pp. 94 - 105
Autor principal: PARMEGGIANI, PAOLO
Formato: Journal Article
Publicado: Dialectical Publishing 2008
Acceso en línea:Ver este registro en EBSCOhost