Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)

This open access book presents proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025).

Bibliographic Details
Main Authors: Kirti Sharma, Shiv S. Tripathi, Neetu Yadav
Format: Book
Published: Atlantis Press International BV 2026
Online Access:View this record in EBSCOhost