Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)

This open access book presents proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025).

Detalles Bibliográficos
Autores principales: Kirti Sharma, Shiv S. Tripathi, Neetu Yadav
Formato: Libro
Publicado: Atlantis Press International BV 2026
Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:This open access book presents proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025).