| Sumario: | This article discusses the survey research for public administration. Administrative policy formulations and subsequent performance evaluations cannot rely solely upon economic analysis, it has been a growing awareness in recent years. Survey research is becoming a widely used tool of sub-national government. A study of local governments indicated that 50 per cent of those polled have used some form of survey. Despite this growth in the number of surveys conducted, the results remain underutilized. Questionnaire design, of course, will always be subject to some degree of manipulation. Nevertheless, as surveys become an integral element of sub-national administration, general rules and appropriate procedures would seem fundamental requisites. One strategy to eliminate the unrepresentativeness of participation at the public hearing is the public opinion poll; whatever its other limitations, a carefully conducted survey can insure a representative sample of a given population within statistical estimates of probable error.
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