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Is Beauty in the Brain of the Beholder?

The article discusses a research in neuroesthetics that seek to determine what happens in the cerebral cortex when a person sees an art and in the process identifies what makes great works of art so mesmerizing. It states that Semir Zeki, a prime mover in neuroesthethics, has dicovered that more tha...

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Published in:ARTnews Vol. 109; no. 1; pp. 88 - 94
Main Author: Landi, Ann
Format: Article
Published: Penske Business Media, LLC Jan2010
Subjects:
Image processing
Zeki, Semir
Cerebral cortex
Ability testing
Art
Brain function localization
Online Access:View this record in EBSCOhost
Summary:The article discusses a research in neuroesthetics that seek to determine what happens in the cerebral cortex when a person sees an art and in the process identifies what makes great works of art so mesmerizing. It states that Semir Zeki, a prime mover in neuroesthethics, has dicovered that more than one area of the brain is involved in the act of seeing. It mentions that activity occurs in the primary visual cortex and area V5 of the brain when people view actual moving images.