Neuroeconomics: A Basic Review.

The foundations of economic theory were constructed assuming that details about the functioning of the brain's black box would not be known. But now neuroscience has proved the pessimistic prediction wrong; the study of the brain and nervous system is beginning to allow direct measurement of thought...

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Bibliographic Details
Published in:Revista Daena: International Journal of Good Conscience Vol. 5; no. 1; pp. 175 - 185
Main Author: Abreu, Jose Luis
Format: Article
Published: Spenta University Mexico 2010
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Online Access:View this record in EBSCOhost
Description
Summary:The foundations of economic theory were constructed assuming that details about the functioning of the brain's black box would not be known. But now neuroscience has proved the pessimistic prediction wrong; the study of the brain and nervous system is beginning to allow direct measurement of thoughts and feelings. These measurements are, in turn, challenging our understanding of the relation between mind and action, leading to new theoretical constructs and calling old ones into question.
Los fundamentos de la teoría económica fueron construidos asumiendo que los detalles acerca del funcionamiento de la caja del cerebro no serían conocidos La neurociencia ha probado que el estudio del cerebro y el sistema nervioso está comenzando a permitir mediciones directas de pensamientos y sentimientos. Estas mediciones son retadoras a nuestro entendimiento de la relación entre mente y acción, llevando a nuevos constructos teóricos y cuestionando los viejos constructos.