ADVERTISING AND THE AGGREGATE DEMAND FOR CIGARETTES.
Comments on the study by McGuinness and Cowling which assessed the impact of advertising on the demand for cigarettes in Great Britain. Methodological criticisms on the McGuinness-Cowling approach; Mathematical and conceptual errors in the study's treatment of long-term elasticities; Correction on...
| Publicado en: | European Economic Review Vol. 14; no. 1; pp. 117 - 126 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Elsevier B.V.
Jul80
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=4957982&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 4957982 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00142921 EER jtl: European Economic Review issn: 00142921 maglogo: N pubinfo: dt: Jul80 vid: 14 iid: 1 pid: 1004 pub: Elsevier B.V. artinfo: ui: 4957982 10.1016/0014-2921(80)90040-9 ppf: 117 ppct: 9 formats: tig: atl: ADVERTISING AND THE AGGREGATE DEMAND FOR CIGARETTES. aug: au: Johnston, Jack su: Cigarette advertising Elasticity (Economics) Marketing of cigarettes Economic demand United Kingdom sug: subj: United Kingdom Cigarette advertising Elasticity (Economics) Marketing of cigarettes Economic demand ab: Comments on the study by McGuinness and Cowling which assessed the impact of advertising on the demand for cigarettes in Great Britain. Methodological criticisms on the McGuinness-Cowling approach; Mathematical and conceptual errors in the study's treatment of long-term elasticities; Correction on the long-run elasticity estimates reported by the McGuiness-Cowling. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 1980 holdings: @attributes: islocal: N |
|---|