Brand a Nation: What is being Brand?: The Impact of Olympics on China.

Nation brand is an important concept in the modern day. With the ever increase of globalization, all countries must compete with each other for the attention, respect of investors, tourists, consumers, donors, immigrants, and the governments of other nations. For any countries that is lucky enough,...

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Publicado en:	International Journal of the Humanities Vol. 7; no. 10; pp. 57 - 67
Autores principales:	Blair, Thomas C., Kuo-Hsiang Chen, Meng-Dar Shieh, Shang-chia Chiou
Formato:	Artículo
Publicado:	Common Ground Research Networks 2010
Materias:	Branding (Marketing) Globalization Foreign investments Investors Consumers Cultural property Olympic Games (29th : 2008 : Beijing, China) China
Acceso en línea:	Ver este registro en EBSCOhost