A Software Business Model That Turns Users into Partners.

Syntiant is working to incorporate philanthropy or, more specifically, “economic self-empowerment,” into the heart of its business model. Empowering people to help themselves via knowledge and a marketplace for knowledge fosters loyalty, stimulates creativity, and creates a potential revenue stream...

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Bibliographic Details
Published in:Futurist Vol. 44; no. 4; pp. 28 - 30
Main Author: Clark, Jason P.
Format: Article
Published: World Future Society July/August 2010
Subjects:
Online Access:View this record in EBSCOhost
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        au: Clark, Jason P.
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        Digital divide
        Online social networks
        Distributed computing
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          Digital divide
          Online social networks
          Distributed computing
      keyword: Syntiant, Inc
      ab: Syntiant is working to incorporate philanthropy or, more specifically, “economic self-empowerment,” into the heart of its business model. Empowering people to help themselves via knowledge and a marketplace for knowledge fosters loyalty, stimulates creativity, and creates a potential revenue stream in the process. This approach merges individuals' ideals with their financial interests and shatters the attitude that an organization cannot be philanthropic and make money simultaneously. One of Syntiant's objectives is to facilitate education and social interaction while providing the necessary equipment and connectivity to those who require it most. Syntiant's aim is to introduce a new profit paradigm for a global social media company. The writer, the company's chief technical officer, explains how the concept works.
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