| Sumario: | The article examines the mean of technological innovations, from social networking to location-based mobile applications, for organizations and individuals in the coming decade. It highlights some of the key beads on the data abacus to help organizations assess and leverage the increasingly digital lifestyles of consumers and citizens. It explores the impact of social media and digital devices on how businesses and individuals operate. It describes some key emerging characteristics in this era of digitization including anonymous crowdsourcing, accountable, analytical, attention grabbing, arrival oriented, affordable, and aggregative.
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