Cita APA (7a ed.)
Cowling, K., & Rayner, A. (Nov/Dec70). Price, Quality, and Market Share. Journal of Political Economy, 78(6), 1292-1310.
Cita Chicago Style (17a ed.)
Cowling, Keith, y A.J Rayner. "Price, Quality, and Market Share." Journal of Political Economy 78, no. 6 (Nov/Dec70): 1292-1310.
Cita MLA (9a ed.)
Cowling, Keith, y A.J Rayner. "Price, Quality, and Market Share." Journal of Political Economy, vol. 78, no. 6, Nov/Dec70, pp. 1292-1310.
Precaución: Estas citas no son 100% exactas.