APA (7th ed.) Citation
Cowling, K., & Rayner, A. (Nov/Dec70). Price, Quality, and Market Share. Journal of Political Economy, 78(6), 1292-1310.
Chicago Style (17th ed.) Citation
Cowling, Keith, and A.J Rayner. "Price, Quality, and Market Share." Journal of Political Economy 78, no. 6 (Nov/Dec70): 1292-1310.
MLA (9th ed.) Citation
Cowling, Keith, and A.J Rayner. "Price, Quality, and Market Share." Journal of Political Economy, vol. 78, no. 6, Nov/Dec70, pp. 1292-1310.
Warning: These citations may not always be 100% accurate.