THE CAUSE OF THE NEWSPAPER RATE DIFFERENTIAL A SUBJECTIVE-DEMAND-CURVE ANALYSIS.
Examines the cause of newspaper advertising rate differential between national and retail advertisers. Evaluation on the subjective-demand-curve of rate differential; Consideration on the comparative elasticities of demand for retail and national advertising; Inadequacy of supply condition in lower...
| Publicado en: | Journal of Political Economy Vol. 73; no. 5; pp. 536 - 540 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
University of Chicago Press
Oct65
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=5055490&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 5055490 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00223808 JPE jtl: Journal of Political Economy issn: 00223808 maglogo: N pubinfo: dt: Oct65 vid: 73 iid: 5 pid: 415 pub: University of Chicago Press artinfo: ui: 5055490 10.1086/259078 ppf: 536 ppct: 4 formats: tig: atl: THE CAUSE OF THE NEWSPAPER RATE DIFFERENTIAL A SUBJECTIVE-DEMAND-CURVE ANALYSIS. aug: au: Simon, Julian L. su: Newspaper advertising Demand function Advertising rates Rates sug: subj: Newspaper advertising Demand function Advertising rates Rates ab: Examines the cause of newspaper advertising rate differential between national and retail advertisers. Evaluation on the subjective-demand-curve of rate differential; Consideration on the comparative elasticities of demand for retail and national advertising; Inadequacy of supply condition in lower retail rate. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 1965 holdings: @attributes: islocal: N |
|---|