Of spandex and software.
Michael Cowpland is recreating the software package WordPerfect to challenge Microsoft in its most profitable business, the market for office “suites”—usually a word-processor, spreadsheet, database, and graphics program that work together. This market is currently dominated by Microsoft's Office p...
| Published in: | Economist Vol. 341; pp. 74 - 75 |
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| Format: | Article |
| Published: |
Economist Newspaper Limited
October 12 1996
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=507524793&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 507524793 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00130613 ECO jtl: Economist issn: 00130613 maglogo: N pubinfo: dt: October 12 1996 vid: 341 pid: 161 pub: Economist Newspaper Limited artinfo: ui: 507524793 ppf: 74 ppct: 1 formats: tig: atl: Of spandex and software. aug: su: Cowpland, Michael Corel Corp. WordPerfect Corp. Java programming language Business enterprises Canada sug: subj: Canada Corel Corp. WordPerfect Corp. Java programming language Business enterprises Cowpland, Michael ab: Michael Cowpland is recreating the software package WordPerfect to challenge Microsoft in its most profitable business, the market for office “suites”—usually a word-processor, spreadsheet, database, and graphics program that work together. This market is currently dominated by Microsoft's Office package. Cowpland thinks that he can do better because of two innovations. The first involves launching a new version of WordPerfect using all of the hard-sell marketing tactics of Corel, Cowpland's company. Cowpland's boldest move, however, is a technical one. He is working extremely hard on a version of the WordPerfect suite in Java, the Internet's exciting new programing language. The advantage of Java is that it can run on all types of computer. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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