| Sumario: | The workings of the University of Phoenix and its strategy toward education are examined. The college, which is owned by the Apollo Group and accredited by the North Central Association of Colleges and Schools, has roughly 90 campuses in 19 states. The university views students as customers shopping for vocational training and professional qualifications, a strategy that has earned it millions of dollars. The rise of vocation-oriented proprietary schools is a symptom of a national trend, whereby colleges and universities have neglected and downgraded the humanities that has been ongoing for several decades. A battle is now shaping up between middle- and lower-tier liberal arts colleges and universities and proprietary schools such as Phoenix.
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