Even in modern media, the picture is still the same: a content analysis of clip art images.
Both psychological theory and empirical research have consistently indicated that human beings use media images to form cognitive schemas, and that these schemas can then have an effect of perceptions of ability and performance. Gender and ethnic biases are well documented in common media, such as...
| Publicado en: | Sex Roles Vol. 44; no. 5/6; pp. 277 - 295 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Springer Science & Business Media B.V.
March 2001
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=507756675&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 507756675 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 03600025 SXR jtl: Sex Roles issn: 03600025 maglogo: N pubinfo: dt: March 2001 vid: 44 iid: 5/6 pid: 237 pub: Springer Science & Business Media B.V. artinfo: ui: 507756675 ppf: 277 ppct: 18 formats: fmt: @attributes: type: P size: 16.7MB tig: atl: Even in modern media, the picture is still the same: a content analysis of clip art images. aug: au: Milburn, Sharon Seidman Carney, Dana R. Ramirez, Aaron M. su: Microsoft Office (Computer program) Print shop (Computer software) Clip art Content analysis Racial differences Gender role in mass media sug: subj: Clip art Content analysis Racial differences Gender role in mass media Microsoft Office (Computer program) Print shop (Computer software) keyword: Race differences ab: Both psychological theory and empirical research have consistently indicated that human beings use media images to form cognitive schemas, and that these schemas can then have an effect of perceptions of ability and performance. Gender and ethnic biases are well documented in common media, such as television and picture books. This study examined images of human beings in two popular computer clipart packages, Microsoft Office 97 and Print Shop Ensemble III, to investigate whether this new medium would embody modern, egalitarian goals for gender and racial equality or would depict more traditional and differentiated views. As hypothesized, computer clipart was similar to other media, depicting Caucasian males more frequently and in more active/nonnurturant and desirable roles than any other group. Findings suggest that individuals using these programs to make business and educational materials more interesting and engaging may inadvertently activate maladaptive cognitive schemas. Reprinted by permission of the publisher. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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