| Sumario: | In November 2003, Microsoft's dominance in personal computer operating systems and office productivity software leaves little room for growth, forcing the company to look to new consumer markets. A relative newcomer to consumer electronics, Microsoft faces two daunting rivals: Nokia and its pocket-sized mobile devices and Sony with its living-room consumer electronics, including the Playstation 2. However, judging by the long view described by Microsoft's Bill Gates at the 2003 Comdex show in Las Vegas, Nevada, it is still somewhat early days for the company's ambitions in this market, and there are some hopeful signs. For example, Motorola and Samsung have both announced phones based on Microsoft's smartphone software; and the company is now getting ready for the battle between its Xbox2 games console and Sony's PlayStation 3.
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