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Research Methods in Mass Communication Research: A Census of Eight Journals 1990-2000.

This article replicates previous studies on methods used in mass communication research. A total of 2,649 articles from eight communication journals are analyzed for their use of quantitative versus qualitative methods, research focus, data-gathering procedures, and data sources. Additional attentio...

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Published in:Journalism & Mass Communication Quarterly Vol. 81; no. 2; pp. 417 - 437
Main Author: Trumbo, Craig W.
Format: Article
Published: Association for Education in Journalism & Mass Communication Summer2004
Subjects:
Mass media research
Research methodology
Communications research
Online Access:View this record in EBSCOhost
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        atl: Research Methods in Mass Communication Research: A Census of Eight Journals 1990-2000.
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        au: Trumbo, Craig W.
      su:
        Mass media research
        Research methodology
        Communications research
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        subj:
          Mass media research
          Research methodology
          Communications research
      ab: This article replicates previous studies on methods used in mass communication research. A total of 2,649 articles from eight communication journals are analyzed for their use of quantitative versus qualitative methods, research focus, data-gathering procedures, and data sources. Additional attention is given to the concept of triangulation, especially the combination of qualitative and quantitative methods. The results show scholarship in this set of journals presents a roughly 60/40 quantitative/qualitative split and rarely combines quantitative and qualitative approaches. Triangulation is not formally represented. More than half (58%) of both qualitative and quantitative work is atheoretical. Reprinted by permission of the publisher.
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    language: English
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