| Sumario: | A study was conducted to examine the depiction of women in Editor & Publisher (E&P) magazine, a journalism trade publication, from 1967 to 1974, at a time when women were seeking to challenge the gender stereotypes that prevailed in the media. Findings indicated that even after readers' direct criticism of its sexist lexicon, E&P made no immediate alterations; not until 1974 did it drop its emphasis on descriptions of women's appearance and relationship to men when those details were not pertinent to the report. This decision, it is noted, was the result not of an explicit policy shift but of the editor's personal reflection of irate phone calls and letters and new journalistic practices.
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