APA (7th ed.) Citation
(Winter2004). Research on Advertising: Content, Uses and Effects. Journalism & Mass Communication Quarterly, 81(4), 733-838.
Chicago Style (17th ed.) Citation
"Research on Advertising: Content, Uses and Effects." Journalism & Mass Communication Quarterly 81, no. 4 (Winter2004): 733-838.
MLA (9th ed.) Citation
"Research on Advertising: Content, Uses and Effects." Journalism & Mass Communication Quarterly, vol. 81, no. 4, Winter2004, pp. 733-838.
Warning: These citations may not always be 100% accurate.