Research on Advertising: Content, Uses and Effects.
A special section on research on advertising. Topics discussed include the effects of online advertising on Internet users' perceptions of web news sites; the impact of brand familiarity in alignment advertising; readership of free community papers as a source of advertising information; consumer p...
| Publicado en: | Journalism & Mass Communication Quarterly Vol. 81; no. 4; pp. 733 - 838 |
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| Formato: | Symposium |
| Publicado: |
Association for Education in Journalism & Mass Communication
Winter2004
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | A special section on research on advertising. Topics discussed include the effects of online advertising on Internet users' perceptions of web news sites; the impact of brand familiarity in alignment advertising; readership of free community papers as a source of advertising information; consumer perceptions of the information usefulness of direct-to-customer prescription drug advertising; commercial content in television news; and changes in the use of sex in magazine advertisements from 1983 to 2003. |
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