Research on Advertising: Content, Uses and Effects.
A special section on research on advertising. Topics discussed include the effects of online advertising on Internet users' perceptions of web news sites; the impact of brand familiarity in alignment advertising; readership of free community papers as a source of advertising information; consumer p...
| Publicado en: | Journalism & Mass Communication Quarterly Vol. 81; no. 4; pp. 733 - 838 |
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| Formato: | Symposium |
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Association for Education in Journalism & Mass Communication
Winter2004
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=507954050&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 507954050 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10776990 JMY jtl: Journalism & Mass Communication Quarterly issn: 10776990 maglogo: N pubinfo: dt: Winter2004 vid: 81 iid: 4 pid: 569 pub: Association for Education in Journalism & Mass Communication artinfo: ui: 507954050 ppf: 733 ppct: 105 formats: fmt: – @attributes: type: T – @attributes: type: P size: 8.3MB tig: atl: Research on Advertising: Content, Uses and Effects. aug: su: Advertising sug: subj: Advertising ab: A special section on research on advertising. Topics discussed include the effects of online advertising on Internet users' perceptions of web news sites; the impact of brand familiarity in alignment advertising; readership of free community papers as a source of advertising information; consumer perceptions of the information usefulness of direct-to-customer prescription drug advertising; commercial content in television news; and changes in the use of sex in magazine advertisements from 1983 to 2003. pubtype: Academic Journal doctype: Symposium src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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