Applicability of the Informational Utility Model for Radio News.
The informational utility model states that (a) message utility increases as the intensity of the magnitude, likelihood, and immediacy of outcomes conveyed in the message increases, and that (b) increased utility leads to increased selection of the message. This study tests the model with radio news...
| Publicado en: | Journalism & Mass Communication Quarterly Vol. 85; no. 3; pp. 577 - 591 |
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| Formato: | Artículo |
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Association for Education in Journalism & Mass Communication
Autumn2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=508008721&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 508008721 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10776990 JMY jtl: Journalism & Mass Communication Quarterly issn: 10776990 maglogo: N pubinfo: dt: Autumn2008 vid: 85 iid: 3 pid: 569 pub: Association for Education in Journalism & Mass Communication artinfo: ui: 508008721 ppf: 577 ppct: 14 formats: fmt: – @attributes: type: T – @attributes: type: P size: 794KB tig: atl: Applicability of the Informational Utility Model for Radio News. aug: au: Carpentier, Francesca R. Dillman su: Objectivity Radio news programs Radio audiences sug: subj: Objectivity Radio news programs Radio audiences ab: The informational utility model states that (a) message utility increases as the intensity of the magnitude, likelihood, and immediacy of outcomes conveyed in the message increases, and that (b) increased utility leads to increased selection of the message. This study tests the model with radio news. Respondents listened to stories reflecting high or low intensity of one informational utility dimension. Afterward, respondents reported their retention and perceived relevance of each story. Results showed that individuals recalled more facts about stories of high, as opposed to low, utility; however, perceived relevance findings were nonsignificant. Reprinted by permission of the publisher. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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