Exploring Gender Effects in a Mobile Advertising Context: On the Evaluation of Trust, Attitudes, and Recall.
| Publicado en: | Sex Roles Vol. 57; no. 11/12; pp. 897 - 909 |
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| Formato: | Artículo |
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Springer Science & Business Media B.V.
December 2007
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| Acceso en línea: | Ver este registro en EBSCOhost |
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