Gender Stereotyping of Computers: Resource Depletion or Reduced Attention?
Two experiments extended the computers are social actors paradigm by examining when and why people are more likely to evince gender-typed responses to computers. In both experiments, participants played a trivia game with a computer, which they thought generated random answers. When the computer gen...
| Published in: | Journal of Communication Vol. 58; no. 2; pp. 301 - 321 |
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| Format: | Article |
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Wiley-Blackwell
June 2008
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=508070262&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 508070262 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00219916 JCO jtl: Journal of Communication issn: 00219916 maglogo: N pubinfo: dt: June 2008 vid: 58 iid: 2 pid: 480 pub: Wiley-Blackwell artinfo: ui: 508070262 10.1111/j.1460-2466.2008.00386.x ppf: 301 ppct: 20 formats: tig: atl: Gender Stereotyping of Computers: Resource Depletion or Reduced Attention? aug: au: Lee, Eun-Ju su: Sexism Computer games & psychology Stereotypes Attention User interfaces Psychology sug: subj: Sexism Computer games & psychology Stereotypes Attention User interfaces Psychology ab: Two experiments extended the computers are social actors paradigm by examining when and why people are more likely to evince gender-typed responses to computers. In both experiments, participants played a trivia game with a computer, which they thought generated random answers. When the computer gender was manifested in cartoon characters, participants attributed greater competence and exhibited greater conformity to the male than female computers, but such differences emerged only when they were simultaneously engaged in multiple tasks (Experiment I). To elucidate what accounts for gender stereotyping of computers, Experiment 2 tested 2 competing explanations, depletion of cognitive resources and reduced attention, by varying the modality of computer output (speech vs. text). The advantages of the male computer observed in Experiment 1 dissipated when the computer provided speech output, demanding greater processing attention. Reprinted by permission of the publisher. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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