Viewing Angle Matters—Screen Type Does Not.

Increasingly, television content is available to viewers across 3 different screen types: TVs, personal computers (PCs), and portable devices such as mobile phones and iPods. The purpose of this study was to see what effect physical and apparent screen size has upon ad effectiveness. Using a sample...

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Detalles Bibliográficos

Publicado en:	Journal of Communication Vol. 59; no. 3; pp. 609 - 635
Autores principales:	Bellman, Steven, Schweda, Anika, Varan, Duane
Formato:	Artículo
Publicado:	Wiley-Blackwell September 2009
Materias:	Rate of return on advertising Television advertising Television receivers Personal computers Pocket computers Advertising Size
Acceso en línea:	Ver este registro en EBSCOhost