Individualism or Collectivism? Cultural Orientations in Chinese TV Commercials and Analysis of Some Moderating Factors.
| Publicado en: | Journalism & Mass Communication Quarterly Vol. 86; no. 3; pp. 630 - 654 |
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| Formato: | Artículo |
| Publicado: |
Association for Education in Journalism & Mass Communication
Autumn2009
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| Acceso en línea: | Ver este registro en EBSCOhost |