Exploring the Online Radio Adoption Decision-Making Process: Cognition, Attitude, and Technology Fluidity.
Even though online radio services have been available since the mid-1990s, academic research on online radio diffusion remains scarce. The present study explores how online radio's value-added affordances may help shape the cognitive and affective responses to influence the adoption process among te...
| Publicado en: | Journalism & Mass Communication Quarterly Vol. 86; no. 4; pp. 884 - 900 |
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| Formato: | Artículo |
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Association for Education in Journalism & Mass Communication
Winter2009
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| Acceso en línea: | Ver este registro en EBSCOhost |
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