Evaluative Conditioning in Humans: A Meta-Analysis.
This article presents a meta-analysis of research on evaluative conditioning (EC), defined as a change in the liking of a stimulus (conditioned stimulus; CS) that results from pairing that stimulus with other positive or negative stimuli (unconditioned stimulus; US). Across a total of 214 studies in...
| Published in: | Psychological Bulletin Vol. 136; no. 3; pp. 390 - 422 |
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| Main Authors: | , , , , |
| Format: | Article |
| Published: |
American Psychological Association
May 2010
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |